2020 (and of course much of 2021) was a very tough time for all of us. The world around us was in turmoil. So much changed overnight, so many lives were put at risk or sadly lost, and we were forced to accept many, many constraints that for many of us weren’t even fathomable just a few weeks before.
For me, noticing nature, birds and wildlife was something that helped me accept and grow from 2020. On our once-allowed daily walks, noticing birds was my way of slowing down, and finding a sense of calm and joy in and amongst the craziness.
Starlings were probably the first birds that truly captivated me. I couldn’t believe I had been walking past these little creatures everyday. They just seemed like black birds. But, as I looked closer and closer the patterns on their plumage were remarkable. So many colours! So many distinguishing features. Then, I noticed their characters. The squabbling between them. Their monotonous calls, their whistling and peacocking!
That’s what inspired me (with my Co-Founder Matt) to start Nokular.
At its core, I started Nokular to inspire more people to connect with nature. We’re starting with wild birds. Wild bird food. Done better.
The feelings that I get from watching birds and surrounding myself in nature give me so much more than the transactional act of popping some seed in a feeder. And so, I’m trying really hard to bring that sense of connection to you too.
Here’s what we’ve done so far. We’ve got some way to go, and I’d love to hear if there are any ideas you have too?
Our bird food
I’m a pretty fussy person naturally (not always proud of this one!). So, when choosing the ingredients for our bird food, I never settle.
I only provide one type of mix of bird food each season. For every season, I research the needs of your wild birds. I love learning about what different birds need and why they might need it at this time of year! Peanuts for example. Great in the winter, but they can be a bit of a choking hazard in the spring/summer when feeding to chicks.
Also, I personally love the feeling of pouring the seed. It relaxes me. It reminds me to slow down and appreciate the smaller things in amongst the busyness of life.
When I think of birds out in the wild, I often think happy habitats, happy birds! But, plastic packaging doesn’t lead to happy habitats.
What this means is that when designing our packaging, I ensure that we do as much as we can to ensure all the materials we select are good for the environment. I love jute as an alternative to plastic. Jute needs little intervention to grow and replenish. Also, the plant reaches maturation very fast (in just 4 to 6 months). This compared to say cotton, needs less water to survive and no chemical interventions.
More than just the material, I spend a lot of time curating the design of our packaging. Artwork has the power to inspire people. It makes you look at things in different ways. It forces you to learn things about yourself and look inwards. Our packaging designs are inspired by artists from all over the world and I hope they show you that our feathered friends can be admired in so many different forms.
Anyway, I should probably stop writing this. I’m getting distracted. My little robin is by the brick wall.
But, before I go, I’d love to ask. What do you feel when you connect with nature? Why do you love birds? I’d love to know and learn from you.